The Project.
A new, flexible platform for sparstrom Energy Sales GmbH, based on current technologies and optimized for both marketing measures and SEO. For all those looking for a modern, digital energy provider with 100% green electricity, sparstrom offers exactly the right thing. From individual electricity and gas tariffs that are transparent, fair and tailored to individual needs, to exciting extras.
Problem Statement.
As Team Lead Marketing at sparstrom, Annika Fiedler faced the challenge of modernizing a website that was no longer current in technical, structural and content terms.
It was important that the editorial team receives a simple and efficient tool with which it can work optimally for both paid measures and SEO, while all content is displayed in sparstrom's corporate design.
"Throughout the entire project, openness and mutual respect were emphasized, creating a trusting working relationship."
Solution Approach.
Digital and Agile Collaboration
The collaboration between sparstrom and our agency was completely digital. Thanks to a ticket system and at least weekly coordination, the spatial distance was no obstacle to efficient project work.
Modern Tech Stack
Our main task was to create a modern website with a future-proof tech stack based on React and Next.js to ensure performance and scalability.
Headless CMS for Maximum Flexibility
At the same time, a user-friendly headless CMS platform was implemented with Storyblok for the editorial team, enabling simple and efficient content management.
Results.
The committed teamwork from both sides paid off, as the new sparstrom website was successfully launched within just four months.
The new Content Management System (CMS) proves to be a significant relief for the editors, who can now work more efficiently. The positive experiences from this project have solidified a trusting collaboration that continues to this day.
Technologies Used.
Development
React, Next.js, Storybook, Vercel, Github
Organization
Notion, Slack, Teams
Project Team.
Annika Fiedler
Team Lead Marketing, sparstrom
Benjamin Konopka
Partner Manager, alm engineering